Product architecture

One backbone.
Five rails.
~30 products.

Three layers stacked vertically. Five revenue rails crossing horizontally. Each rail monetises the same data — and each one makes the data layer more valuable for the next.

Interfaces
Vet web SaaSOwner mobile appPartner APIsWhite-label SDKs
Intelligence
10 AI agentsClinical reasoningPredictive healthTrust layer
Data backbone
Consent-tokenised EHRICD-11 / SOAPPetBERT NLPOCRAudit log
RAIL 01 · CLINICAL SAAS

The vet's daily cockpit.

Web-based EHR plus a team of AI agents — every surface earns its place by removing real work.

Target Y5 · 4,000 clinics¥8–15K/clinic/yr
VET

Clinical Workspace

Web EHR · prescriptions · imaging · billing · staff workflows · multi-clinic admin.

VET

AI Clinical Scribe

Voice → structured SOAP in real time. 30+ min saved per consult. ZH/EN. Auto discharge summary.

VET

Diagnostic Co-pilot

Differential diagnosis · dosing sensitivities · breed-aware case similarity from the network.

VET

Surgery Prep AI

Pre-op risk profile · anaesthesia protocol matching · post-op templates learning from outcomes.

VET

Treatment Cost Index

Real-time variance detection · pricing benchmarks across procedures and cities.

VET

Chronic Care Tracker

CKD · diabetes · arthritis · obesity — auto follow-ups, longitudinal labs, recurring revenue.

RAIL 02 · OWNER APP

The trust interface.

A lifelong, portable record plus AI agents built for the owner — clinical care made understandable.

Basic free · 4M MAU¥299/yr premium
OWNER

Pet Health Passport

Lifelong record portable across providers · imaging · vaccines · meds · allergies — owner-controlled.

OWNER

AI Owner Assistant

Symptom triage · breed-aware advice · care reminders · plain-language explanations of diagnoses.

OWNER

Owner Translation Layer

Clinical Mandarin → plain English/French. Same record, instantly understandable for any family.

OWNER

Pet Health Avatar

Engagement dashboard · weight, activity, mood trends · early-warning cards · gamified prevention.

OWNER

Smart Recommender

Diet · supplements · grooming · accessories — vet-validated, on the pet's real medical profile.

OWNER

Anomaly Detection

Longitudinal alerts: 'creatinine trending up' or 'weight loss accelerating' — on a Chinese cohort.

RAIL 03 · ENTERPRISE DATA API

The B2B unlock.

Pharma, insurers and brands query the same backbone with distinct keys — tokenised, PIPL-native, audit-logged.

Boehringer · MSD · Zoetis · Mars¥175MY5 ARR
PARTNER

Consent-bound Data API

Tokenised scope per request · PIPL-native · audit-logged · distinct keys per partner.

PARTNER

Pharmacovigilance NLP

PetBERT-class signal mining across narratives · monthly AE reports · 8-week detection cycles.

PARTNER

RWE Study Platform

Consented observational cohorts · structured outcomes · FDA GFI #266-aligned · NMPA-ready packs.

PARTNER

Population Health Maps

Anonymised disease incidence by city tier · breed × age × district · quarterly refresh.

PARTNER

PMS Integrations

Native connectors to existing PMS (4+ systems) · auto-migration · legacy data structured in days.

PARTNER

IoT Device Feeds

Wearables · activity trackers · lab analysers · imaging machines stream straight into the EHR.

RAIL 04 · INSURANCE B2B2C

The biggest rail.

Multi-factor underwriting on real longitudinal data, with embedded enrolment and direct pay at the vet counter — a first in China.

¥3.0B GWP · ~4% net take¥120MY5 revenue
PARTNER

Underwriting Engine

16-factor risk scoring on real data · breed × age × care history × geo · multi-factor day one.

PARTNER

Embedded Enrolment

1-tap enrolment at vet counter · 60-second flow · pre-filled risk data · instant quote · in-app pay.

PARTNER

Vet-Counter Direct Pay

Real-time claims validation · insurer pays the clinic directly · owner pays only the deductible.

PARTNER

Claims Validation API

Auto-validation of treatment vs policy · fraud detection · adjustor workload reduction.

PARTNER

Actuarial Tables

First commercially licensable Chinese pet actuarial tables · breed-level · quarterly refresh.

PARTNER

Portfolio Analytics

Insurer-side dashboard · loss ratio by cohort · early warning on adverse selection · pricing.

RAIL 05 · COMMERCE + SMART AGENT

Trust-routed commerce.

A conversational agent that cross-sells on the pet's real health trajectory — not the ad auction.

8% margin · 3–5× conversion¥55MY5 revenue
OWNER

Marketplace

Vet-validated brands · curated SKUs on real medical need · commission + co-branded loyalty.

PARTNER

Smart Agent

Conversational AI powers cross-sell · 'Time to switch to senior food?' · personalised by trajectory.

OWNER

Bundling Engine

Insurance + diet + prevention + grooming, bundled at the right life moment. Higher ARPU.

VET

Prescription Fulfillment

Vet writes Rx in Workspace → owner gets next-day delivery with auto-refills. Pharmacy partnership.

PARTNER

Brand Co-marketing

Brands access opt-in cohorts for launches · evidence-based claims · CRM integration.

OWNER

Loyalty & Care Plans

Subscription annual care plans bundling vet, food, insurance — predictable, NRR-positive revenue.

The intelligence layer

Ten AI agents — each built for one user, one job, one feedback loop.

Every agent runs on the same consent-tokenised data layer — and feeds back into the same outcome loop.

VET

Clinical Scribe

Voice → SOAP · 30 min/consult · multilingual

VET

Diagnostic Co-pilot

Differentials · case similarity · breed-aware

VET

Surgery Prep AI

Pre-op risk · anaesthesia · post-op planning

OWNER

Owner Assistant

Triage · plain-language explanations · reminders

OWNER

Translation Layer

Clinical CN/EN/FR · same record

OWNER

Health Avatar

Engagement dashboard · trends · alert cards

OWNER

Smart Recommender

Diet · supplements · accessories · grounded

BOTH

Anomaly Detection

Longitudinal alerts · CKD/cardiac/metabolic

PARTNER

Smart Agent

Cross-sell · bundle recs · CRM integration

PARTNER

Pharmacovigilance NLP

AE signal mining · 8-week detection · monthly

The schema

ICD-11 + SOAP + PetBERT — the schema that makes everything else possible.

Without the schema, the AI agents are guessing. With it, every consult feeds every other product.

ICD-11 coding

Every diagnosis mapped to the WHO 2019 standard — cross-clinic, cross-border, cross-decade comparable.

SOAP structuring

Subjective / Objective / Assessment / Plan — the universal note structure, applied to every consult.

PetBERT NLP

A domain-tuned LLM turns free text into structured fields — even from legacy paper via OCR.

OCR + ingestion

Paper notebooks, PDFs and 4+ existing PMS systems → one schema in days, not months.

Device telemetry

Wearables, lab analysers and imaging machines stream structured data straight into the EHR.

Audit log

Every read and write recorded with timestamp, identity and scope — PIPL-grade traceability.

See it in real life → The compliance stack